Where The ARt Of Therapy Meets The Business Of Practice
Guidance, tools, and support for therapists who want to design a sustainable, profitable, and values-driven private practice.
PRIVATE PRACTICE Coaching For Therapists
Starting or growing your private practice as a new therapist can feel overwhelming — but you don’t have to do it alone.
I’m Lisa Reidsema, LMHC, and I’ve been exactly where you are. Over the past 13+ years, I’ve built, managed, and reshaped my own private practice as a therapist into something sustainable and aligned with my values. Through coaching, I’ll help you do the same.
Together, we’ll:
Clarify your goals and vision
Build systems that fit your lifestyle and values
Navigate the business side of private practice with confidence
Meet Lisa
I know the challenges of developing and owning a private practice because I’ve lived them. My journey has taken me from starting in a single small office to managing a thriving two-location group to reshaping my work into a more sustainable, values-based, mostly remote practice.
Today, I help other therapists create practices that are not just profitable but fulfilling. If you’re ready to design your own version of success, I’d love to help you craft it.
Books, Workbook & Toolkit
Sometimes you just need a clear roadmap
My series of books and workbooks are designed to walk you through every step of private practice ownership — from credentialing to creating systems that work for you.
Available & Coming Soon Titles:
Craft Your Practice: A Guide to Building a Personalized Private Practice — Available Now
Craft Your Practice: Companion Workbook — Available Now
Craft Your Practice: Therapist’s Toolkit — Available Now
Credentialing, Insurance, and Getting Paid — Available Now
Blog: Insights & Inspiration for Private Practice Owners
Explore articles that help you grow your practice and yourself. From business strategies to mindset shifts,
the blog is here to inspire and equip you along the way.
“When you decided to open a private practice, you probably imagined more freedom, flexibility, and fulfillment. What you may not have expected was the steep learning curve that comes with running a business.”
“Shifting your mindset doesn’t happen overnight—but it’s one of the most important steps you can take.”
“When choosing a name, think beyond clever wordplay. Ask yourself:
Does it reflect the kind of clients I want to attract?
Does it communicate professionalism and trust?
Does it feel authentic to me?”
“When I opened my first practice, I made almost every mistake you can imagine. Looking back, I wish someone had handed me a simple list of what not to do. So today, I’m sharing the top five mistakes I see therapists make — and how you can avoid them.”
I’m always building new resources to support you and your practice.
Stay tuned for:
• Online Courses — self-paced learning for every stage of private practice
• Cohort Courses — Online learning with added support of live interaction with instructor and cohort
• Mini Courses — 2-6 week intensives that focus on difficulties you are having most
• Live CEU Webinar — earn continuing education credits while building your business skills
• Podcast & YouTube Channel — conversations with therapists and experts about the challenges and joys of private practice